AI/LLM
The Future of AI-Powered User Experiences for Healthcare and Media & Entertainment Companies
By
Charlotte Onsrud
on •
Aug 19, 2024
Artificial intelligence is poised to revolutionize user experiences across many industries. Two industries in particular that we’ve seen to be early adopters in AI are Healthcare and Media & Entertainment. Charlotte Onsrud, Director of Strategy & Innovation in Healthcare and M&E at Artium shares her thoughts on how AI is transforming user experiences for the companies she’s been working with and what the future holds for businesses across industries ready to embrace AI.
Q: In what ways can AI technology revolutionize user experiences?
A: AI is already making user experiences so much more dynamic. Instead of interacting with an application through traditional input fields, AI enables users to engage in a way that feels more like a conversation with a person. You can use natural language to ask questions or request actions, making the experience feel more intuitive and human. Rather than toggling different fields or pressing buttons, you're having a more fluid, interactive experience. That, to me, is the biggest impact GenAI will have—it brings a more human component to interacting with software.
Q: What are some use cases you're hearing from leaders in the Media and Entertainment (M&E) and Healthcare?
A: The primary focus is on two things: search and insights.
In terms of search, AI is making it easier and more enjoyable for consumers to find the right content or what they want to purchase. For employees, AI is helping them find the resources they need to do their jobs more effectively.
For leaders, it's about gaining better insights and predictive analytics into their business operations. These advancements enable quicker, more informed decision-making and a deeper understanding of their industry landscapes.
Q: What industries do you think are more likely to disrupt through innovative AI user experiences?
A: I believe every industry has the potential to disrupt through AI. However, the most appetite and opportunity I’ve seen so far has been within Healthcare. Healthcare is incredibly broad, and the applications for AI are vast. It's easy to see the positive impact AI can have in this field. For instance, I was talking to someone recently who mentioned that 70% of a physician's time is spent on paperwork. If AI could automate even half of that admin work, it would drastically increase the amount of time physicians can spend with patients, which could lead to significantly improved patient care.
Q: Can you share any success stories of companies that have effectively implemented advanced AI user experiences?
A: With large language models (LLMs) specifically, we’re still in the early stages of being able to determine the impact our solutions will deliver for our clients. A lot of what we're working on is under NDA, so I can't share specifics, but what I can say is that, as we progress through these engagements and demonstrate our progress to clients, they’re getting more and more excited about the potential for increased efficiencies, monetization and other forms of value add to their end customers
Another important point to make here is how it’s never been this easy to deliver so much, so fast. The speed at which we're able to build these solutions is truly unprecedented. This rapid delivery and the promise of even more advanced capabilities in the near future also has many companies eager to explore what's possible with AI.
Q: What do you envision as the next big breakthrough in AI-driven user experiences?
A: I think we’re going to start seeing more multimodal features come into play , where people can interact with applications not just through text, but also voice, image, and video.
The significance here being that, if implemented correctly, we will see new ways for users to engage with software, better accessibility for all and new monetization opportunities for tech forward companies.
Q: How can businesses stay ahead of the curve in adopting and integrating next-gen AI user experiences?
A: The landscape is evolving so quickly that it’s important for businesses to start experimenting with AI right away. If you're waiting for the hype or pace of change to slow down, you’re going to find yourself out of touch and behind the curve very quickly.
As we always tell our people and our clients, the best way to learn is through doing so, if you don’t know where to start, pick an area of need or interest and start rapidly iterating. The key is to stay open minded, curious and agile, especially as the tech continues to evolve. It may not always work out as planned, but that’s true for all software development (and life!).
And if you really find yourself stuck then, well, give us a call! We’d love to help.
Artificial intelligence is poised to revolutionize user experiences across many industries. Two industries in particular that we’ve seen to be early adopters in AI are Healthcare and Media & Entertainment. Charlotte Onsrud, Director of Strategy & Innovation in Healthcare and M&E at Artium shares her thoughts on how AI is transforming user experiences for the companies she’s been working with and what the future holds for businesses across industries ready to embrace AI.
Q: In what ways can AI technology revolutionize user experiences?
A: AI is already making user experiences so much more dynamic. Instead of interacting with an application through traditional input fields, AI enables users to engage in a way that feels more like a conversation with a person. You can use natural language to ask questions or request actions, making the experience feel more intuitive and human. Rather than toggling different fields or pressing buttons, you're having a more fluid, interactive experience. That, to me, is the biggest impact GenAI will have—it brings a more human component to interacting with software.
Q: What are some use cases you're hearing from leaders in the Media and Entertainment (M&E) and Healthcare?
A: The primary focus is on two things: search and insights.
In terms of search, AI is making it easier and more enjoyable for consumers to find the right content or what they want to purchase. For employees, AI is helping them find the resources they need to do their jobs more effectively.
For leaders, it's about gaining better insights and predictive analytics into their business operations. These advancements enable quicker, more informed decision-making and a deeper understanding of their industry landscapes.
Q: What industries do you think are more likely to disrupt through innovative AI user experiences?
A: I believe every industry has the potential to disrupt through AI. However, the most appetite and opportunity I’ve seen so far has been within Healthcare. Healthcare is incredibly broad, and the applications for AI are vast. It's easy to see the positive impact AI can have in this field. For instance, I was talking to someone recently who mentioned that 70% of a physician's time is spent on paperwork. If AI could automate even half of that admin work, it would drastically increase the amount of time physicians can spend with patients, which could lead to significantly improved patient care.
Q: Can you share any success stories of companies that have effectively implemented advanced AI user experiences?
A: With large language models (LLMs) specifically, we’re still in the early stages of being able to determine the impact our solutions will deliver for our clients. A lot of what we're working on is under NDA, so I can't share specifics, but what I can say is that, as we progress through these engagements and demonstrate our progress to clients, they’re getting more and more excited about the potential for increased efficiencies, monetization and other forms of value add to their end customers
Another important point to make here is how it’s never been this easy to deliver so much, so fast. The speed at which we're able to build these solutions is truly unprecedented. This rapid delivery and the promise of even more advanced capabilities in the near future also has many companies eager to explore what's possible with AI.
Q: What do you envision as the next big breakthrough in AI-driven user experiences?
A: I think we’re going to start seeing more multimodal features come into play , where people can interact with applications not just through text, but also voice, image, and video.
The significance here being that, if implemented correctly, we will see new ways for users to engage with software, better accessibility for all and new monetization opportunities for tech forward companies.
Q: How can businesses stay ahead of the curve in adopting and integrating next-gen AI user experiences?
A: The landscape is evolving so quickly that it’s important for businesses to start experimenting with AI right away. If you're waiting for the hype or pace of change to slow down, you’re going to find yourself out of touch and behind the curve very quickly.
As we always tell our people and our clients, the best way to learn is through doing so, if you don’t know where to start, pick an area of need or interest and start rapidly iterating. The key is to stay open minded, curious and agile, especially as the tech continues to evolve. It may not always work out as planned, but that’s true for all software development (and life!).
And if you really find yourself stuck then, well, give us a call! We’d love to help.
Artificial intelligence is poised to revolutionize user experiences across many industries. Two industries in particular that we’ve seen to be early adopters in AI are Healthcare and Media & Entertainment. Charlotte Onsrud, Director of Strategy & Innovation in Healthcare and M&E at Artium shares her thoughts on how AI is transforming user experiences for the companies she’s been working with and what the future holds for businesses across industries ready to embrace AI.
Q: In what ways can AI technology revolutionize user experiences?
A: AI is already making user experiences so much more dynamic. Instead of interacting with an application through traditional input fields, AI enables users to engage in a way that feels more like a conversation with a person. You can use natural language to ask questions or request actions, making the experience feel more intuitive and human. Rather than toggling different fields or pressing buttons, you're having a more fluid, interactive experience. That, to me, is the biggest impact GenAI will have—it brings a more human component to interacting with software.
Q: What are some use cases you're hearing from leaders in the Media and Entertainment (M&E) and Healthcare?
A: The primary focus is on two things: search and insights.
In terms of search, AI is making it easier and more enjoyable for consumers to find the right content or what they want to purchase. For employees, AI is helping them find the resources they need to do their jobs more effectively.
For leaders, it's about gaining better insights and predictive analytics into their business operations. These advancements enable quicker, more informed decision-making and a deeper understanding of their industry landscapes.
Q: What industries do you think are more likely to disrupt through innovative AI user experiences?
A: I believe every industry has the potential to disrupt through AI. However, the most appetite and opportunity I’ve seen so far has been within Healthcare. Healthcare is incredibly broad, and the applications for AI are vast. It's easy to see the positive impact AI can have in this field. For instance, I was talking to someone recently who mentioned that 70% of a physician's time is spent on paperwork. If AI could automate even half of that admin work, it would drastically increase the amount of time physicians can spend with patients, which could lead to significantly improved patient care.
Q: Can you share any success stories of companies that have effectively implemented advanced AI user experiences?
A: With large language models (LLMs) specifically, we’re still in the early stages of being able to determine the impact our solutions will deliver for our clients. A lot of what we're working on is under NDA, so I can't share specifics, but what I can say is that, as we progress through these engagements and demonstrate our progress to clients, they’re getting more and more excited about the potential for increased efficiencies, monetization and other forms of value add to their end customers
Another important point to make here is how it’s never been this easy to deliver so much, so fast. The speed at which we're able to build these solutions is truly unprecedented. This rapid delivery and the promise of even more advanced capabilities in the near future also has many companies eager to explore what's possible with AI.
Q: What do you envision as the next big breakthrough in AI-driven user experiences?
A: I think we’re going to start seeing more multimodal features come into play , where people can interact with applications not just through text, but also voice, image, and video.
The significance here being that, if implemented correctly, we will see new ways for users to engage with software, better accessibility for all and new monetization opportunities for tech forward companies.
Q: How can businesses stay ahead of the curve in adopting and integrating next-gen AI user experiences?
A: The landscape is evolving so quickly that it’s important for businesses to start experimenting with AI right away. If you're waiting for the hype or pace of change to slow down, you’re going to find yourself out of touch and behind the curve very quickly.
As we always tell our people and our clients, the best way to learn is through doing so, if you don’t know where to start, pick an area of need or interest and start rapidly iterating. The key is to stay open minded, curious and agile, especially as the tech continues to evolve. It may not always work out as planned, but that’s true for all software development (and life!).
And if you really find yourself stuck then, well, give us a call! We’d love to help.