Areas of Focus
Custom Software Development
Infrastructure Automation and DevOps
Best Practices and Methodologies
Platform Engineering
Red Bull is the iconic global brand famous for its progressive and innovative attitude towards technology and marketing.
01
The Challenge
Red Bull recognized that by creating an app, they could scale and enable their events teams to plan and coordinate in real-time while onsite at Red Bull-sponsored rock concerts and extreme sports competitions.
Red Bull's technology leadership also wanted to use this project as an opportunity to implement and define new and improved practices within their internal engineering and product teams.
02
The Solution
A small Artium team consisting of two senior developers and a senior product manager joined Red Bull and quickly identified areas where the team could improve product quality and increase velocity. The team then helped implement solutions using Artium’s “lead by example approach.”
Improved Product Management Practice Increases Engineering Productivity
The team taught Red Bull’s product managers how to write user-facing stories that tied to product outcomes rather than low-level tickets focused on technical implementation. As a result, we increased engineer productivity by removing unnecessary, low-value work and focusing their efforts on larger business goals.
Additionally, we taught Red Bull’s PMs to write user-facing stories in BDD/cucumber style and break down large tickets into smaller stories. Allowing developers to focus on writing more streamlined, less complicated code with clear acceptance criteria.
03
The Outcome
In just three months, Artium made a significant and lasting impact on the Red Bull tech team and their approach to software development.
Red Bull Engineering Manager Corey Johnson explains: “We really enjoy the new ways of working. The team benefited from you all tremendously, and the management team is completely bought into our process changes. I’m confident that we will continue functioning at a high level even after the Artium folks leave because the new processes have become staples to us already.”
